Posted on June 12th, 2010 by admin
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ISBN13: 9780136009986
Condition: USED – ACCEPTABLE
Notes:
Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to [...]
Filed under: Business and Management | 5 Comments »
Posted on June 6th, 2010 by admin
ISBN13: 9780136009986
Condition: USED – ACCEPTABLE
Notes:
Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated [...]
Filed under: Business and Management | 5 Comments »
Posted on May 29th, 2010 by admin
Product DescriptionBasic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing [...]
Filed under: Marketing & Advertising | 3 Comments »
Posted on May 29th, 2010 by admin
ISBN13: 9780470487624
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionDiscover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can [...]
Filed under: Marketing & Advertising | 5 Comments »
Posted on May 26th, 2010 by admin
ISBN13: 9780596156817
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionBlogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn [...]
Filed under: Marketing & Advertising | 5 Comments »