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Product DescriptionGain an understanding of the financial theory that is essential for developing and implementing effective financial strategies in business [...]

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Product DescriptionFor Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness. . . . More >>
Advertising: Principles and Practice

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Product DescriptionThe Professional Recruiter’s Handbook is a thorough guide to achieving success as a recruiting consultant. The authors explore the techniques used by the most successful recruiters, both agency and client-side, to understand what creates excellence in executive search.  Containing practical advice on attracting the right candidates and finding and retaining new clients, [...]

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